Attractions & Tourism Case Studies
We look beyond the borders of typical travel and destination marketing, delivering the latest and most effective digital tactics and tools for our clients.
COSI Craft brewing event
THE CHALLENGE: Reach people in central Ohio with interests related to craft beers, beer making and tasting and encourage them to attend this museum spring event. Attendance goal, 2,000 people.
THE RESULTS: The client exceeded their attendance goal and the ads directly resulted in 451 multi-ticket purchases, not including people who saw an ad and bought tickets at the event.
COSI Night at the museum event
THE CHALLENGE: Reach our client’s core audiences and encourage them to spend the night at the Museum and create memories for a lifetime.
THE RESULTS: We delivered 532,356 impressions to the targeted audience, resulting in 4,832 clicks through to the event page (or a click thru rate of .91%). The ads directly resulted in 265 multi-ticket purchases, not including people who saw an ad and then later visited the site directly or organically.
Civil War Reenactment
THE CHALLENGE: Reach history buffs and war reenactors, as well as the core audience of this history center, about this full Civil War experience.
THE RESULTS: The history center exceeded their attendance and ticket sales goal. We delivered 358,149 impressions to the targeted audience, resulting in 1,669 clicks through to the event page (or a click thru rate of .46%). There were 903 Reactions from the Social campaigns (likes-comments-shares). We reached 81,480 people within the targeted audiences.